I’ve been thinking about how to measure community activity on our blogs. This would be useful so that we can judge our effectiveness over time at enabling conversation and participation among the communities we are trying to serve.
People interact with our blogs at varying depths. It would be interesting to measure statistics at each level. First, people simply navigate to a single blog posts, then they might browse other blog posts, then they might “like” a comment or leave a comment, or several comments, and finally they may share the blog post on a social network via one of our sharing widgets.
Looking at the statistics for each of these levels would show us how shallow or deep typical blog visitors go in interacting with the blog.
For example, on GothamSchools in Feb 2011 we can gather these statistics:
127533 visits to the blog
77795 visits viewed more than one page
1449 comments were left by
117 shares to social networks using the sharethis widget
You can see how activity dropped off at deeper levels of participation. (more…)