SEO at GothamSchools continued
Since my last post on this, I have made a few tweaks to GothamSchools.org to try and further improve its rankings on Google:
- I changed the wording on the About page to use “NYC schools” instead of “the nation’s largest school district”
- I similarly changed the wording of the welcome message on the home page
- I added Description and Keywords meta tags to the home page and am generating them on all single-post pages with the help of the All in One SEO Pack plugin
Today, this is how GothamSchools is ranking on Google:
- nyc schools (26th, up from 37th)
- schools in nyc (18th, up from 32nd)
- nyc public schools (17th, up from 33rd)
- new york schools (> 50)
- school nyc (> 50)
- nyc education (> 50)
- new york city schools (> 50)
So we’ve risen up for some of our chosen keyword picks. I took a look at some other keyword combination and see that we’re ranked in the top 50 for the following:
- doe nyc schools (25th)
- nyc charter schools (44th)
- nyc public school (24th)
- private school in nyc (40th)
We’re definitely moving in the right direction. Of course, it’s hard to draw a direct causal relationship between changes I made and our rise in rankings. It is also affected by posts our bloggers have been writing and who is linking to them. It is affected by our competitors and what they are doing with their sites.
I don’t have any immediate plans for further SEO tweaks but will keep an eye on our rankings as we grow our readership and influence in the coming year.