cjyabraham.com

In order to increase the traffic and impact of GothamSchools.org, I’ve been doing some research into Search Engine Optimization. I want to increase the search engine ranking for relevant keyword phrases.  The first step was to identify the keyword phrases that we want to rank highly for.  I used Google’s Keyword Tool to do this research.  I came up with a short-list of keyword phrases:

• nyc schools (inital rank: > 50)
• schools in nyc (> 50)
• nyc public schools (> 50)
• new york schools (> 50)
• school nyc (> 50)
• nyc education (> 50)
• new york city schools (> 50)

By contrast, we can look at the rankings for insideschools.org, a similar site to GothamSchools. It ranks in 3rd for “schools in nyc” and 25th for “nyc schools”.  All other keyword phrases have it ranked above 50.  (I am tracking these rankings using this tool.) (more…)