Disqus Usage Analysis

A couple of weeks ago we deployed the Disqus commenting system across our blogs.  Read more about that here.  Now I want to analyze how the communities have engaged the various new features offered by Disqus.

We are currently running on free Disqus accounts.  If we were to upgrade to a Plus account, we would get access to some built-in analytics.  In their absence, I did this analysis by hand, by grepping through the source of Disqus moderation screens.

First, I looked at how users were authenticating when they place a comment.

blog anonymous disqus google twitter facebook yahoo
GothamSchools.org 88% 8.5% 0 3% 0.5% 0
Streetsblog.org 60% 33% 2% 3% 0.5% 1.5%
dc.Streetsblog.org 60% 26% 5% 4% 2% 3%
la.Streetsblog.org 52.5% 21% 6% 14.5% 5.5% 0.5%
sf.Streetsblog.org 61% 37% 0% 2% 0% 0%
Streetsblog.net 42% 38% 12% 0% 6% 2%
Streetfilms.org 55% 25% 10% 6% 3% 1%

The anonymous comment rate is the percentage of comments that are made anonymously as opposed to by people who authenticate with Google, Twitter, Facebook, Yahoo, or Disqus.  This indicates something about how much people are willing to expose of themselves.

It makes sense that people at Streetsblog.net are the ones who are most willing to authenticate and reveal their true identities.  This blog is intended to be read by the most dedicated members of the Livable Streets initiative.  GothamSchools, on the other extreme, is a public journalism site that doesn’t have a strong bias so naturally has the most commenters who do not wish to reveal their identities.

I then looked at how much people were using the “Likes” button and how often people are writing a reply to a comment.

blog Likes / 100 comments Replies / 100 comments
GothamSchools.org 39 45
Streetsblog.org 34 39
dc.Streetsblog.org 66 29
la.Streetsblog.org 55 34
sf.Streetsblog.org 84 58
Streetsblog.net 72 34
Streetfilms.org 48 30

It’s good to see here that the new Disqus features are being well used.

One Response to “Disqus Usage Analysis”

  1. vanessa Says: